Write to Sell: The Ultimate Guide to Great Copywriting

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Reference - Writing
Write to Sell: The Ultimate Guide to...

Write to Sell: The Ultimate Guide to Great Copywriting

Name: Write to Sell: The Ultimate Guide to Great Copywriting
ISBN: 9780462099750

Andy Maslen

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Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.

Categorie:

Reference - Writing

Anno:

2009

Casa editrice:

Marshall Cavendish Corporation

Lingua:

english

ISBN 10:

046209975X

ISBN 13:

9780462099750