Business Analytics_ Data Analysis & Decision Making
Business Analytics: Data Analysis & Decision Making, Sixth Edition S. Christian Albright and Wayne L. Winston
With today’s technology, companies are able to collect tremendous amounts of data with relative ease. Indeed, many companies now have more data than they can handle. However, the data is usually meaningless until it is analyzed for trends, patterns, relationships, and other useful information. This book illustrates in a practical way a variety of methods, from simple to complex, to help you analyze data sets and uncover important information. In many business contexts, data analysis is only the first step in the solution of a problem. Acting on the solution and the information it provides to make good decisions is a critical next step. Therefore, there is a heavy emphasis throughout this book on analytical methods that are useful in decision making. Again, the methods vary considerably, but the objective is always the same—to equip you with decision-making tools that you can apply in your business careers.
We recognize that the majority of students in this type of course arenotmajoring in a quantitative area. They are typically business majors in nance, marketing, operations management, or some other business discipline who will need to analyze data and make quantitative-based decisions in their jobs. We offer a hands-on, example-based approach and introduce fundamental concepts as they are needed. Our vehicle is spreadsheet software—speci cally, Microsoft Excel®. This is a package that most students already know and will almost surely use in their careers. Our MBA students at Indiana University have been so turned on by the required course that is based on this book thatalmost allof them (mostly nance and marketing majors) have taken at least one of our follow-up elective courses in spreadsheet modeling. We are convinced that students see value in quantitative analysis when the course is taught in a practical and example-based approach.
We recognize that the majority of students in this type of course arenotmajoring in a quantitative area. They are typically business majors in nance, marketing, operations management, or some other business discipline who will need to analyze data and make quantitative-based decisions in their jobs. We offer a hands-on, example-based approach and introduce fundamental concepts as they are needed. Our vehicle is spreadsheet software—speci cally, Microsoft Excel®. This is a package that most students already know and will almost surely use in their careers. Our MBA students at Indiana University have been so turned on by the required course that is based on this book thatalmost allof them (mostly nance and marketing majors) have taken at least one of our follow-up elective courses in spreadsheet modeling. We are convinced that students see value in quantitative analysis when the course is taught in a practical and example-based approach.
Anno:
2016
Edizione:
6
Casa editrice:
Cengage Learning
Lingua:
english
Pagine:
1145
Collana:
Sixth Edition
File:
PDF, 29.43 MB
IPFS:
,
english, 2016
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