Googled: the end of the world as we know it
Auletta, Ken
Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.;A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
Categorie:
Anno:
2010
Casa editrice:
Virgin Books Limited;Penguin Press
Lingua:
english
ISBN 10:
1101151404
ISBN 13:
9781101151402
Collana:
Non-fiction 1
File:
EPUB, 456 KB
IPFS:
,
english, 2010