Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
Greco A.J., Michman R.M.
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
Categorie:
Anno:
1995
Lingua:
english
Pagine:
264
ISBN 10:
0899308694
ISBN 13:
9780899308692
File:
PDF, 1.51 MB
IPFS:
,
english, 1995
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