Marketing Research: An Applied Approach, 3rd Edition

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Business & Economics - Sales & Marketing
Marketing Research: An Applied...

Marketing Research: An Applied Approach, 3rd Edition

Name: Marketing Research: An Applied Approach, 3rd Edition
ISBN: 9781408212202

Naresh K. Malhotra, David F. Birks

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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

Categorie:

Business & Economics - Sales & Marketing

Anno:

2008

Edizione:

3rd

Casa editrice:

Trans-Atlantic Publications, Inc.

Lingua:

english

Pagine:

865