Cases in Marketing Financial Services
Christine Ennew, Trevor Watkins, Mike Wright
Written to complement "Marketing Financial Services" by the same authors, this casebook supplies specific practical applications for the principles, concepts and techniques developed in that text. Ten longer cases and ten short cases cover applications in building societies, banks, insurance companies, unit/investment trusts, estate agency and corporate financial services provisions
Categorie:
Anno:
1993
Casa editrice:
Elsevier Ltd, Butterworth-Heinemann
Lingua:
english
Pagine:
280
ISBN 10:
0750606614
ISBN 13:
9780750606615
Collana:
Marketing Series: Student
File:
PDF, 14.74 MB
IPFS:
,
english, 1993
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