Teach Yourself Copywriting

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Teach Yourself Copywriting

Teach Yourself Copywriting

Name: Teach Yourself Copywriting
ISBN: 9780071426572

J. Jonathan Gabay

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Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.

Anno:

2003

Edizione:

Casa editrice:

McGraw-Hill

Lingua:

english

Pagine:

336

ISBN 10:

0071426574

ISBN 13: