Marketing Management (13th Edition)

Main
Business & Economics - Management & Leadership
Marketing Management (13th Edition)

Marketing Management (13th Edition)

Name: Marketing Management (13th Edition)
ISBN: 9780136009986

Philip Kotler, Kevin Keller

4.0 / 4.5

4 comments

Quanto ti piace questo libro?

Qual è la qualità del file?

Scarica il libro per la valutazione della qualità

Qual è la qualità dei file scaricati?

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Categorie:

Business & Economics - Management & Leadership

Anno:

2008

Edizione:

Casa editrice:

Pearson College Div

Lingua:

english

Pagine:

816

ISBN 10: